Self Tanner Body Lotion

Self Tanner Body Lotion

 (12,584 Reviews)
$23.99
$23.99 $29.99
SAVE 20% Sold out
  • A NATURAL, SUN-KISSED GLOW: Goodbye to orange hues and hello to a natural-looking tan. Our bronzing tanning lotion comes in fair to medium & medium to dark shades for all skin types.
  • CLEAN BEAUTY: Trust Beauty by Earth for a natural self tanner organic made with organic aloe vera, shea butter, and botanical extracts without any harmful additives or dyes.
  • SUITABLE FOR FACE & BODY: Our organic tanning lotion can be used on both face and body for a seamless, all-over tan. For acne-prone skin, use our tanner lotion for glowing skin.
  • OPTIONS FOR EVERYONE: We offer a variety of USA-made best self tanning lotions and formats, including mousse, spray tan, tanning drops, tanning mist, and more. Find your perfect match!

BUNDLE & SAVE

  • Visible Glow
  • Vegan
  • Pregnancy Safe

Description

Indulge in a luxuriously hydrating, streak-free glow with our best-selling Self Tanner Lotion. Infused with coconut oil, shea butter, and cranberry extract, this formula does more than tan—it deeply nourishes, rejuvenates, and hydrates for skin that looks as good as it feels.

With a creamy, fast-absorbing texture, it glides effortlessly, enveloping skin in a soft, tropical scent while developing into a radiant, sun-kissed bronze—no streaks, no orange. Clean, skin-loving ingredients ensure your glow is as natural as it looks.

  • Hydrates, nourishes & perfects your skin
  • Naturally derived DHA for a flawless, sun-kissed finish
  • Zero orange, zero streaks—just pure radiance

How To Use

  1. Prep
    Start by exfoliating with a loofah, exfoliating pad or body scrub to remove dead skin cells — this helps your tan go on evenly and last longer. Apply a light layer of moisturizer to your feet, ankles, wrists, and elbows with moisturizer beforehand, as these areas are more porous and can absorb more product. Tip: wait a day or two after shaving before applying.
  2. Apply
    Squeeze a quarter-size amount onto your mitt or applicator brush and start from your legs, working your way up in long sweeping motions for a seamless, streak-free finish. Go lighter on your wrists, ankles, and hands and blend well — these areas absorb product more readily. For your back, a back applicator helps ensure even coverage. If you're using your hands, make sure to wash them after.
  3. Develop
    Wait at least an hour before showering, swimming, or doing any kind of exercise. Your full tan will show up beautifully after 6–8 hours. For a deeper shade, apply a second coat after approximately one hour.
  4. Maintain
    Keep skin moisturized daily — hydrated skin holds onto your tan much longer.
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    Ingredients

    DHA (sugar cane-derived) 

    Native To: Germany

    Benefits: Plant-derived DHA that develops a natural bronze tone. Our sugar cane-derived DHA is ECOCERT certified and non-GMO. DHA reacts by temporarily darkening dead skin cells on the surface — similar to how a cut apple browns over time — for a true golden-bronze glow without UV exposure.

    Coconut Oil

    Native To: Philippines

    Benefits: Plant-derived emollient rich in fatty acids that moisturizes and nourishes skin. Softens dryness and supports a smooth, hydrated feel, with natural antimicrobial properties.

    Witch Hazel

    Native To: North America

    Benefits: From relieving skin irritations to tightening your pores, witch hazel is one ingredient you can always count on for good skin health. Witch hazel does an incredible job of clearing the skin of excess oil, and therefore acts as a serious acne fighter. This ingredient reduces inflammation, wards off infections, and protects your skin against damage because it is highly rich in tannins (a.k.a. powerful antioxidants that will always have your skin’s back).

    Shea Butter

    Native To: Africa

    Benefits: Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combating inflammation. It gives a little extra love to that dry skin and nourishes it thoroughly. It gives a little extra love to that dry skin and nourishes it thoroughly.

    The Ultimate Glow - Results Don't Lie

    They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves.

    felt more confident in their own skin after using our self tanner.*

    experienced a significant improvement in their overall skin glow.*

    rated the texture of our lotion as excellent.*

    experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*

    rated this self tanner as excellent compared to other tanners they’ve used in the past.*

    Glow On. Zero Orange.

    No streaks. No orange. Just your best skin, bronzed and beautiful. And best of all, no one will believe it's fake.

    Potent Botanicals

    Better-for-you ingredients with the best results. Every application is infused with nature's most powerful botanicals — the kind that hydrate, soften, and care for your skin while they build your color. Clean enough to feel good about, effective enough that you'll never look back.

    Made in Small Batches in the USA

    Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.

    Better for you. Better for the planet.

    Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.

    Thousands of Glowing Reviews

    Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.

    Naturally, the best tan you've ever had.

    Flawless Glow

    Potent Botanicals

    Lasts for Days

    Happiness Guarantee

    Made in Small Batches in the USA

    Our Story

    Founded by 2 childhood friends, Beauty by Earth began with a mission to create skincare made from clean, safe ingredients. Products powered by naturally derived ingredients, backed by science, and designed to actually work.

    From humble beginnings in a garage to a trusted name in clean beauty, our journey has always been guided by one principle: transparency.

    Today, that mission lives on in every formula.

    Effective, thoughtfully crafted beauty products that deliver real results without compromising your health, values, or budget.

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    Perfect for every skin type

    • Dry Skin

    • Oily Skin

    • Combo Skin

    • Acne-Prone Skin

    • Sensitive Skin

    • Normal Skin

    • Mature Skin

    • Dull Skin

      FAQs

      Is this an organic self tanner?

      Yes. Beauty by Earth Self Tanner is made with clean and plant-based ingredients designed to create a natural looking glow without sun exposure. The formula is free from unnecessary dyes and harsh ingredients.

      Which formula should I choose Fair to Medium or Medium to Dark?

      Choose Fair to Medium for a lighter sun kissed glow. Choose Medium to Dark if you prefer a deeper bronze tan. Both formulas are buildable so you can customize your desired color.

      Which natural self tanner ingredients are used in this product?

      This self tanning lotion is formulated with skin nourishing ingredients including shea butter coconut oil aloe vera and plant based extracts to help moisturize skin while developing a natural tan.

      How long does the color from this self tanning lotion last?

      The color typically lasts several days and gradually fades naturally. Maintaining hydrated skin and moisturizing daily can help extend your tan.

      How do I use self tanner?

      Apply evenly to clean exfoliated dry skin. Blend thoroughly using circular motions and allow the product to dry before dressing. Wash hands after application.

      Does this self tanning cream contain any parabens?

      No. Beauty by Earth Self Tanner is made without parabens and is formulated with clean ingredients for a gentle tanning experience.

      Will my skin end up blotchy or streaked after using this self tanner?

      When applied correctly, this self tanner provides an even natural looking glow. Exfoliating before use and blending thoroughly helps prevent uneven results.

      Can this be used as a face self tanner?

      Yes. Many customers use this formula on their face and body. Apply a small amount first and blend carefully for a natural finish.

      Is this self tanner made with SPF or do I need to use sunscreen also?

      This self tanner does not replace sunscreen. Always use sunscreen when exposed to sunlight to help protect your skin.

      Can using a natural self tanner help prevent the signs of aging?

      Self tanner provides a sun kissed appearance without UV tanning exposure. Avoiding excessive sun exposure can help support healthier looking skin.